Role: Editor and Producer

Results: 8.8MM pipeline generation, Best Construction Podcast of 2020 award, 2500+ eBook downloads, 2 million video views, host guest starred in 17 other industry podcasts.

About

Bridging the Gap is a podcast our team formed in 2019 in response to the lack of information being shared between peers in the construction tech industry. The interview-style episodes weave the threads of the latest trends in the industry together into a tapestry of personal and professional wisdom.

In 2020, the show took on new importance when it was voted as the Best Construction Podcast of 2020 by readers of the trade publication Construction Junkie.

Since then, we’ve interviewed almost 200 leaders who have lent us a share of their wisdom.

The Content Strategy

Acquisition Goal: Turn podcast into lead generation vehicle

How: Package trending ideas and industry insights into downloadable longform content. I tried my hand at an infographic here:

How we know it’s working: downloads, video views, mentions during sales talks, event sponsors, closed deals

Real results: 2500+ eBook downloads, 2 million video views, 9/12 event sponsors were from companies who had a guest on the podcast, 8.8MM pipeline generation

Brand Goal: Become thought leaders in the industry

How: Listen, don’t talk. We interview industry leaders, hear their story and pick their brains for the most important trends. When we have enough confidence that an idea is trending, then we publish content around that very idea.

How we know it’s working: Forget the vanity metrics of shares, likes, and comments – that’s just an echo chamber. When you feel like you’re part of the in-crowd, then you’re onto something. Look for invites to boards, industry events, and most importantly: other podcasts.

Results: Host guest starred in 17 other industry podcasts